Instagram has become one of the main venues for marketers around the world. It is currently owned by Facebook and has some nice links between the two social networks. However, Instagram’s usability is not limited just to exposure. Granted, setting up marketing campaigns has never been easier and more effective. But, as an auxiliary perk, the filters and editing options Instagram offers are top-of-the-line tools for creating a consistent company image. About 60% of the brands consistently use the same filter in all of their photos. This is done with a certain idea in mind – to create a consistent image on the platform. This helps people recognize the brand in an instant.
True, that’s just blank data, but taken into consideration it shows quite a lot – all the great brands stick with one filter. Do you think it’s a good idea to base your Instagram company image around one or two filters? We think it’s a great idea. Let’s delve into the specifics.
How can Instagram Filters Help Your Business?
The fundamental idea of the filters is to give you an easy way to enhance your photo and make it just the way you want. Yahoo Labs and Georgia Tech teamed up to create a very useful research paper (http://comp.social.gatech.edu/papers/icwsm15.why.bakhshi.pdf) concerning filters and how they relate to the received comments and more. According to this study, you can get 45% more comments and 25% more searchability just by enhancing a photo with Instagram filters and writing an excellent copy. Granted, it’s not the easiest job to do and it requires some expertise, but it’s definitely doable.
The research clearly shows that filtered photos are a way more effective marketing tool, compared to unedited ones. There are many other research papers made on the topic and all of them are unanimous – using filters in a creative way is one of the best ways to promote your business. Instagram makes this awfully easy! Thanks to its filters, you can change the whole feeling of a photo with just a few swipes.
The great thing here is that with the ease of access of the Instagram filters, smaller companies have some real chances to shine next to their large competitors. Make sure you use the filters properly, buy Instagram followers and craft your content smartly and the results won’t be too far away.
The Most Popular Instagram Filters for Business
As we said just above, filters are an amazing and easy way to engage with your public in the way you want. However, we need to dive into the specifics of the filters to see how they can be of greater use.
Instagram filters are free and they are more than enough to cover your needs. Before deciding on a filter, you should definitely experiment with the options. Some combinations work better than others and it’s your job to find out which one gathers more attention. We encourage you to experiment with all the filters and get to know how they change the whole picture. When you get that specific look that best suits your brand, you can say you’ve done a great job.
According to the study which was linked above, the warm filters like Rise, Mayfair, Sepia and Toaster have higher chances to receive more views. Mind you, this is not just empty talk – Yahoo Labs and Georgia Tech have run many tests to gather the data and reach this conclusion.
American Airlines have consistently used the Mayfair filter in the past.
https://www.instagram.com/p/BU19lZll5SS/?taken-by=americanair
As you can see, their images get quite a few likes! Don’t want to wait? Then check out our buy Instagram likes packages and make the process faster. We can help you take a shortcut to greatness and achieve your business targets.
On the other hand, high-contrast filters can bring you more comments and likes if your images need some extra color. Fast food giants know how important saturation is, so they consistently use filters such as Nashville, Ludwig and Inkwell.
https://www.instagram.com/p/BWiaXwTAhr5/?taken-by=carlsjr
Doesn’t the food look delicious this way? Carl’s Jr. are also aware of this and are reaping the rewards from their branding decisions.
However, the research shows that the best filters overall are those with high levels of exposure – Amaro, Sutro, LoFi and Toaster.
https://www.instagram.com/p/BWdPicMFTkz/?taken-by=mtv
MTV is also in on the Instagram secrets.
Purchasing our Instagram packages can mean a lot to your sprawling campaign. They will give you the much needed boost so people will start noticing your content. Granted, success isn’t instantaneous, but the results won’t be too far ahead in time. We’ve said it before and we will continue to say this: you can’t just buy some followers or likes and wait. You need a great marketing plan for this strategy to really shine. There are many ways you can improve your visibility, but that’s the subject of another article.
Can’t Choose a Filter?
Choosing a filter for your business can be tough. TrackMaven have conducted their own research on the most popular Instagram filters among the Fortune 500 brands.
http://igreviews.org/wp-content/uploads/2017/05/insta-filters.png
As you can see from the image, the most popular filters are Juno, Lark, Clarendon, Ludwig, Lo-Fi, Valencia and Mayfair. This data correlates well with the first research, so the choice should be clear. Of course, you should stick with one or two filters throughout your whole campaign. The uniqueness of your brand image is what can make or break your efforts. Do your research and choose wisely!
It’s not easy to get to the top, but it’s definitely easy to start off! As you shouldn’t put all your eggs in one basket, filters are just one aspect of the multifaceted Instagram campaign. We offer you to buy our Instagram followers or likes packages and give yourself a nice early boost. The social media platform offers great tools to popularize your business – you should make sure to use them all. Don’t rely just on the filters – they are there for a reason, but they are not the alpha and the omega of marketing.
Check out what we at BuzzDayz can do for you and start planning today! And remember – always aim high, fly high.
